Summary
Alex Ullrich is a hands-on engineering leader with 15 years of experience guiding teams and building resilient systems, currently serving as Director of Engineering (Cortex) at Vistar Media after an internal progression from Staff Engineer. Based in Buffalo, he blends enterprise and consulting experience—running One Track Consulting while leading identity, risk, and commerce engineering at Candy Digital—to deliver pragmatic, production-focused solutions. He holds a MS in Software Engineering from Penn State Great Valley and a BA in Economics from Syracuse, pairing technical depth with product and business sensitivity. An open source maintainer by practice, Alex brings a developer-first mindset to management, favoring measurable outcomes and architecture that supports iterative delivery and risk mitigation.
15 years of coding experience
12 years of employment as a software developer
BA Economics, BA Economics at Syracuse University
Masters Software Engineering, Masters Software Engineering at Penn State Great Valley