Summary
Alex Viderman is a pragmatic CTO and software engineer with over two decades of hands-on experience building and scaling web platforms, currently leading technology at Banner Edge Media from Scottsdale, AZ. He combines deep architecture judgment with a data-first mindset—favoring analytics, automation, and domain-driven design—to streamline operations and empower teams to focus on creative work. His background spans founding a consulting practice, rapid product launches (including a four-week architected/created platform at Integrate.com), and maintaining high-volume sites throughout the 2000s. Comfortable across cloud services (AWS Redshift, S3, Dynamo), .NET and JavaScript stacks, and big-data/BI systems, he prioritizes using the right tool for the job rather than technology trends. An endurance runner off-duty, he brings the same discipline to iterative learning and resilient system design.
9 years of coding experience