Alex Wade
Head Of In-House Agency, UK & Europe at Kraft Heinz
United Kingdom
Summary
👤
Senior🎓
Top SchoolAlex Wade is a marketing and communications leader with 12 years' experience building high-performing in-house teams and shaping digital, social and media strategy across major FMCG and retail brands. Currently Head of In-House Agency for Kraft Heinz UK & Europe, he scaled and led award-winning creative and production teams delivering culture-driven social, CRM, web and e-commerce work at speed. His background spans strategic media planning, data-led retail activations and measurement frameworks at Tesco and Sky, where he introduced personalised programmatic approaches and first-of-kind tracking solutions. Known for turning underperforming channels into growth engines—reviving websites and YouTube networks—he blends commercial rigour with a hands-on creative sensibility. Based in the UK, he pairs Chartered Institute of Marketing accreditation with a track record of driving measurable business outcomes through testing, insight and cross-functional leadership.
12 years of coding experience
3 years of employment as a software developer
Level 6 Diploma in Professional Marketing Marketing, Level 6 Diploma in Professional Marketing Marketing at CIM | The Chartered Institute of MarketingSir Henry Floyd Grammar SchoolBachelor's Degree Business Management Marketing and Related Support Services, Bachelor's Degree Business Management Marketing and Related Support Services at Nottingham University Business School
Github Skills (8)
volume-rendering10
binder10
mri10
neuroimaging9
nifti9
bids9
assistive-technology2
eye-tracking2
Programming languages (1)
Github contributions (5)
wadelab/contrastReviewPaper
May 2024 - Jan 2025
Contributions:31 pushes in 8 months
miaomiaoyu/Koniocellular
Feb 2018 - Sep 2018
Contributions:25 pushes in 7 months
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