Alex Wade
Head Of In-House Agency, UK & Europe at Kraft Heinz
United Kingdom
Summary
👤
Senior🎓
Top SchoolAlex Wade is a marketing and communications leader with 12 years' experience building high-performing in-house teams and shaping digital, social and media strategy across major FMCG and retail brands. Currently Head of In-House Agency for Kraft Heinz UK & Europe, he scaled and led award-winning creative and production teams delivering culture-driven social, CRM, web and e-commerce work at speed. His background spans strategic media planning, data-led retail activations and measurement frameworks at Tesco and Sky, where he introduced personalised programmatic approaches and first-of-kind tracking solutions. Known for turning underperforming channels into growth engines—reviving websites and YouTube networks—he blends commercial rigour with a hands-on creative sensibility. Based in the UK, he pairs Chartered Institute of Marketing accreditation with a track record of driving measurable business outcomes through testing, insight and cross-functional leadership.
12 years of coding experience
3 years of employment as a software developer
Level 6 Diploma in Professional Marketing , Marketing, Level 6 Diploma in Professional Marketing , Marketing at CIM | The Chartered Institute of MarketingSir Henry Floyd Grammar SchoolBachelor's Degree, Business, Management, Marketing, and Related Support Services, Bachelor's Degree, Business, Management, Marketing, and Related Support Services at Nottingham University Business School
Github Skills (22)
linguistics10
experimental-design10
volume-rendering10
bids10
experiment10
psychology10
mri10
python9
electrophysiology9
neuroimaging9
cognitive-science9
nifti9
neuroscience9
sbml9
philosophy9
Programming languages (5)
Github contributions (5)
wadelab/VischeckTinyeyes
Jan 2024 - Jan 2026
Original code for Vischeck and Tinyeyes simulator
Contributions:19 pushes in 2 years
wadelab/contrastReviewPaper2025
Apr 2025 - Dec 2025
Contributions:1 release, 3 pushes, 1 branch in 7 months
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