Alex Wiley is a Senior Product Designer with over a decade of experience blending product, design, and engineering to grow startups from MVP to scale. He founded and ran product & design at OneUp Sales, spearheading the company’s growth from a 5-person, £300K business to a 40-person organisation generating over £2.1M while raising NPS and launching new products and processes. Comfortable shipping code and leading design, Alex has moved frontend stacks to React, introduced analytics and design systems that boosted developer productivity ~30%, and cut operational friction through outcome-focused product practices. He now shapes product and culture at Gocertify, helping deliver rewards solutions for hundreds of brands globally, and routinely pairs customer research with rapid prototyping to validate ideas. A former founder and bootcamp instructor, he brings entrepreneurial grit and a habit of teaching others, having generated meaningful revenue from early freelance ventures while still studying.
10 years of coding experience
11 years of employment as a software developer
High School Diploma, High School Diploma at King Edward VI King's Norton School for Boys
Bachelor of Applied Science (BASc) Computer Science, Bachelor of Applied Science (BASc) Computer Science at Birmingham City University
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