Alex Williams is a pragmatic technology leader and Co-Founder/CTO with 12 years’ experience transforming product-led startups through hands-on engineering and people leadership. Trained as a lawyer in China, he pivoted into frontend engineering and rose to be the first engineering manager at a fintech unicorn, where he scaled teams, hired internationally, and led high-impact product and operational deliveries. He excels at coaching engineers and managers, building hiring and onboarding processes, and delivering projects that align tightly with business goals—such as launching a home insurance product and saving £500k by replacing a third‑party payments provider. Comfortable across React/TypeScript frontends and product delivery, he has led cross-functional integrations with CRM systems and rebuilt core customer account capabilities. Now based in London, he’s focused on reinventing UK property transactions at Propelr while maintaining a bias for measurable outcomes and inclusive team cultures. A former legal practitioner with multilingual China experience, he brings an unusual blend of commercial, regulatory and technical perspective to product strategy.
12 years of coding experience
11 years of employment as a software developer
Bachelor of Laws (LLB) Law with a Year in China, Bachelor of Laws (LLB) Law with a Year in China at Kent Law School – The University of Kent
Exchange Year Chinese Law, Exchange Year Chinese Law at Chongqing Southwest University of Political Science and Law
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