Summary
Alex Williamson is a senior product marketing leader with 11 years of cross-functional experience and nine years focused on B2B SaaS go-to-market strategy and launches. Currently leading new product GTM at Ashby, she specializes in turning early product bets into measurable adoption, revenue, and customer momentum by aligning Product, Sales, and Customer Success. A repeat founding PMM at startups and an experienced operator at Procore, she built PMM functions from scratch, led major rebrands and vertical expansions, and drove high-profile revenue-generating launches under tight timelines. Her background in engineering and field-facing sales engineering gives her uncommon fluency translating technical product detail into persuasive, persona-driven narratives for construction and cybersecurity markets. Based in Chicago, she combines rigorous research-led positioning with pragmatic enablement—often creating the first scalable processes and assets that a company relies on as it grows.
11 years of coding experience
8 years of employment as a software developer
Master of Science (MS) Civil Engineering - Environmental and Water Resources Engineering, Master of Science (MS) Civil Engineering - Environmental and Water Resources Engineering at The University of Texas at Austin
Bachelor of Science (BS) Anthropology-Zoology Philosophy, Bachelor of Science (BS) Anthropology-Zoology Philosophy at University of Michigan
Exchange Student, Exchange Student at The University of Melbourne