Summary
Alex Zhang is a seasoned marketing and business leader with 13 years of cross-channel experience and 11 years in the industry shaping digital, CRM, ATL and direct marketing strategies for global brands. As Group Business Director at AdMaster, she leads a 30-person business and account team and partners with a 160+ engineering squad to turn marketing and sales data into actionable product, media and customer-experience decisions for clients like Microsoft, Intel and RedBull. Her background spans agency-side strategic roles—building CRM systems, loyalty programs, omnichannel tracking and KOL initiatives—which gives her rare fluency across creative, data and technical execution. Alex is particularly adept at translating complex analytics into pitch-winning commercial strategies and measurable growth for key accounts. Based in Beijing, she combines hands-on campaign experience with enterprise-level data insight delivery, often bridging the gap between engineers and brand stakeholders. An uncommon strength is her proven track record of expanding limited-resource projects (e.g., UNICEF DM) into sustained, multi-scope partnerships.
11 years of coding experience
4 years of employment as a software developer
Beijing Foreign Studies University