Summary
Alexander Baranov is a founder-CEO and engineer with eight years of focused experience building secure IoT and account-based transit systems in the UK and beyond. He has repeatedly turned constrained hardware and complex transit requirements into elegant, production-grade solutions—from porting browsers to low-memory set-top boxes to pioneering Be-In/Be-Out ticketless mechanisms with Secure BLE Beacons. At MobyLabs he leads development of a Secure IoT Platform and a marketplace for rapid digitization of cards (transit, payment, access control) with plans to integrate smart contracts and infrastructure services. His background spans firmware, embedded systems, Web UI frameworks, and Android development, giving him rare end-to-end fluency across hardware, low-level software and consumer-facing UX. Known for preferring “Simplicity as a Service,” he seeks to simplify complicated ecosystems rather than incrementally patch them. Based in the UK, he combines entrepreneurial drive with a track record of first-in-market deployments and industrial IoT roots.
8 years of coding experience
15 years of employment as a software developer
Tomsk State University of Control Systems and Radioelectronics