Principal ABM Campaign Manager Planner, Core Platform Innovation
San Diego, California, United States
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Summary
👤
Senior
🎓
Top School
Alexander Blythe is a data-driven marketing and ABM strategist with 11 years of experience designing and executing demand-generation programs across B2B SaaS and franchise networks. Currently a Principal ABM Campaign Manager/Planner at Procore, he blends deep Pardot/Salesforce expertise with hands-on campaign engineering, attribution modeling, and programmatic remarketing to drive measurable pipeline growth. His background spans growth roles at ClickUp and Intuit and leadership of digital operations for large multi-location networks, where he managed hundreds of microsites, complex Pardot migrations, and high-volume CRM databases. He pairs technical chops—HTML/CSS, WordPress, Google Ads/Analytics—and project systems with creative email and content design to optimize engagement across the funnel. An active front-end contributor in open-source (improving accessibility and keyboard navigation for the Croppie image cropper), he brings a practical developer’s eye to marketing automation and UX. Based in San Diego, he is known for translating messy operational challenges into scalable processes that align marketing, sales, and product.
11 years of coding experience
4 years of employment as a software developer
Bachelor of Arts - BA Business Administration Mass Communications Professional Writing, Bachelor of Arts - BA Business Administration Mass Communications Professional Writing at Texas State University
Business Management Marketing and Related Support Services, Business Management Marketing and Related Support Services at Miami University
Contributions:5 commits, 1 PR, 3 comments in 1 day
Contributions summary:Alexander primarily focused on enhancing the user interaction and usability of the image cropper, "croppie." Their commits added the functionality for keyboard navigation, allowing users to move the image and zoom using arrow keys and shift keys. The user also made modifications to ensure proper focus handling within the viewport. These contributions significantly improved the accessibility and user experience of the image cropping tool.
Contributions:56 commits, 2 PRs, 18 pushes in 1 month
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