Alexander Filatov is a Martech leader based in Stockholm with 11 years of experience building analytics and ad-tech solutions and over 8 years focused on MarTech implementations. He currently leads Martech at Lendo AB after architecting GA4 migrations, server-side tagging, consent-mode setups and Facebook Conversions API integrations across multi-market sites and apps. Comfortable bridging product, legal/privacy and engineering, he combines hands-on data layer and GTM engineering with team leadership and training. Previously he ran implementation strategy and enterprise-scale data layer design at Outfox and led development teams and Agile delivery at Viaplay. Known for pragmatic automation and scripting skills, he often works at the intersection of analytics, data engineering and ML projects rather than just tag deployment. He holds a programming background from Linköping University and brings a developer’s mindset to marketing technology challenges.
11 years of coding experience
6 years of employment as a software developer
Bachelor's Programming, Bachelor's Programming at Linköping University
Contributions:26 commits, 1 PR, 4 pushes in 9 months
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