Alexander Friese
Director Of Digital Growth at PetCo GmbH | DOG'S LOVE | CAT'S LOVE | WOW | Pure Nature
Vienna, Austria
Summary
👤
Senior🎓
Top SchoolAlexander Friese is a growth-focused digital marketing leader with 11 years of experience scaling performance- and programmatic-driven customer acquisition across Europe and North America. As Head of Digital Marketing Europe at Entain he led a 35-person team and managed multi-market strategies and budgets for major brands like bwin, Sportingbet and Ladbrokes, consistently delivering above-market growth. He combines hands-on performance channel expertise (Google/Bing/Facebook/Amazon) with data-led programmatic and in-housing experience, previously building programmatic teams and frameworks at agencies and telco. Alexander has driven successful market entries and measurable ROAS improvements for e-commerce and retail clients and recently transitioned into director-level growth roles across consumer and sports media businesses. Based in Vienna, he blends strategic leadership with operational execution and a track record of mentoring teams through rapid expansion and cross-border campaigns.
11 years of coding experience
4 years of employment as a software developer
Master of Science (MSc), International Management, Master of Science (MSc), International Management at Royal Holloway, University of LondonBachelor of Arts (BA), Management, Business & Administration, Bachelor of Arts (BA), Management, Business & Administration at Leeds Beckett University
English, Spanish
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (153)
python10
bitnami10
terraform10
infrastructure10
remote-execution10
charts10
infrastructure-management10
helm10
golang10
kubernetes10
graph10
configuration-management10
go10
docker10
vmware10
Programming languages (14)
Github contributions (5)
alrf/tg-bot
Dec 2024 - Sep 2025
Contributions:2 PRs, 25 pushes, 4 branches in 9 months
alrf/opengts261_gt02a
May 2016 - May 2016
Contributions:1 commit, 1 push, 1 branch in 1 day
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