Summary
Alexander Herzog is a pragmatic technology-founder and Geschäftsführer with 8+ years formally counted experience and two decades of hands-on systems work bridging ERP/Wawi platforms and eCommerce ecosystems. He helps mid-market merchants (from ~€1M revenue) design, integrate and optimize processes across SAP, Dynamics 365, Odoo, Billbee, Xentral, WooCommerce/Shopify and analytics/ads stacks to enable predictable scaling. As founder of ONGEMA and a serial operator (previously CTO and co-owner of a sustainable kids apparel brand that exited in 2023), he pairs product-minded automation with commercial growth tactics. He is fluent at turning imperfect systems into operational advantages by compensating weaknesses and automating repetitive tasks rather than chasing “perfect” software. Based in Hitzendorf, Styria, he combines engineering training in Wirtschaftsinformatik with practical consultancy and a focus on measurable eCommerce KPIs. He often uncovers non-obvious optimizations at the intersection of tracking, privacy (cookie banners) and ad performance to lift ROI.
8 years of coding experience
9 years of employment as a software developer
Diplom-Ingenieurin (Dipl.Ing.), Wirtschaftsinformatik, Diplom-Ingenieurin (Dipl.Ing.), Wirtschaftsinformatik at CAMPUS02
German, English