Alexander Karlsson is a digital channel lead with 11 years of experience blending SEO, content strategy, accessibility and CRO to drive measurable business outcomes across large corporate sites. He has led cross-functional teams to relaunch major websites on Optimizely, restructuring information architectures around search journeys and rewriting content for clarity, accessibility and conversion. His background spans digital marketing roles at Nordea and project work for public sector clients, plus entrepreneurial experience as co-founder and part-owner of a dance school where he honed guerrilla marketing, sales and operations. Comfortable at the intersection of marketing and computer science—holding a Master’s in Computer Science and a Bachelor in Marketing—he pairs technical understanding with commercial instincts, having introduced a booking solution that generated multimillion-SEK revenue impacts. Notably, he combines hands-on platform delivery with training and governance work, making him effective both as a practitioner and a strategic leader.
11 years of coding experience
17 years of employment as a software developer
Entrepreneurship/Entrepreneurial Studies, VG, Entrepreneurship/Entrepreneurial Studies, VG at Mid Sweden University
Bachelor, Marketing, Bachelor, Marketing at Stockholm University
Contributions:108 pushes, 2 branches in 2 years 9 months
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