Summary
Alexandra Baranov is a multidisciplinary interaction and experience designer with 8 years crafting software and game interfaces that reduce support costs and boost customer satisfaction. She blends hands-on wireframing, rapid prototyping and usability testing with user research to shape products across media, sports wagering, recruitment tech and the Australian arts sector. Her background as a technical game designer and scripter on three shipped console titles gives her a practical edge in level design, UI and QA that informs robust, play-tested UX solutions. Having led UX for broadcast and enterprise projects, she excels at translating complex information systems into intuitive flows that drive sales and retention. Alexandra pairs front-end development knowledge with skills in digital strategy, photography and multimedia production, enabling cohesive cross-channel experiences. Based on a history of both consultancy and in-house roles, she’s equally comfortable scaling processes for teams or diving into detailed interaction work herself.
8 years of coding experience
2 years of employment as a software developer
German, English