Summary
Alexandre Contassot is a data-driven brand and category manager with eight years of experience building and launching consumer and tech offerings across FMCG and retail, now leading Windows strategy for France at Microsoft. He combines classic brand marketing chops from Ferrero, L’Oréal and Danone with deep cross‑functional program management at Microsoft, notably driving EMEA recurring‑billing transformations and go‑to‑market playbooks for retail partners. Skilled at translating consumer insight and commercial KPIs into product bundles, trade activations and marketing roadmaps, he uniquely bridges global brand thinking and retail execution. Fluent in French and English, he thrives in matrix organizations and brings a track record of steering large launches, P&L-backed decisions and stakeholder alignment across Legal, Finance and Sales.
8 years of coding experience
Erasmus Programme Business, Erasmus Programme Business at Trinity College Dublin
Master degree in Management Spécialité Marketing / Communication, Master degree in Management Spécialité Marketing / Communication at NEOMA Business School
High School Diploma in Economics Specialization in English, High School Diploma in Economics Specialization in English at Lycée Jehan de Beauce - Chartres
Literary Track Specialization in English, Literary Track Specialization in English at Lycée la Bruyère Versailles - 2 years Preparatory Program
French, English, Spanish, Dutch