Summary
Alexandre De Lima is a founder and digital transformation specialist with 11 years of experience blending executive leadership, software development, and strategic consulting across Brazil and the United States. He leads multiple ventures—GEP Strategy, Rysys Virtual Solution and Hug Solutions—focusing on consulting, investment and innovation with a lean, business-first approach to technology. Trained in business administration and industrial/product design, he pairs practical product sensibility with organizational design to accelerate software delivery and operational efficiency. Known for surfacing new business models and applying Digital Transformation Thinking globally, he brings a curiosity-driven, communication-forward style to complex change initiatives. Motivated by challenges and collaboration, he leverages a rare mix of hands-on development credentials and strategic business training to turn innovation into measurable value.
11 years of coding experience
Bachelor's degree, Business Administration and Management, General, Bachelor's degree, Business Administration and Management, General at Universidade Anhembi Morumbi
Bachelor of Business Administration - BBA, Business Administration and Management, General, Bachelor of Business Administration - BBA, Business Administration and Management, General at Westcliff University
EPA certificate, EPA certificate at Panamericana Escola de Artes e Design
Advanced developer certificate, Advanced developer certificate at Embarcadero Certification Center
Advanced English certificate, Advanced English certificate at University of California, Riverside
Associate's degree, Industrial and Product Design, Associate's degree, Industrial and Product Design at FAAP - Fundação Armando Alvares Penteado