Alexandre Masy is a Business Designer and product-focused designer with 11 years of experience translating complex digital ecosystems into actionable roadmaps and product experiences from Brussels. At BNP Paribas Fortis he shapes strategic narratives where AI shifts economics and user experience, and previously led concept and UX teams for lending and protection products. He pairs hands-on product and visual design skills with a background in frontend development and digital solution architecture, enabling clear handoffs from research and ideation to execution. As a mentor at Movify and a former freelancer and CTO, he consistently elevates team practice in user research, storytelling and ideation, favoring pragmatic, iterative outcomes. A less obvious strength: his practice blends artisan craft—pixel-level discipline and storytelling—with systems thinking, making him effective at aligning stakeholders around decision-ready options.
11 years of coding experience
16 years of employment as a software developer
Oenology of Tea, Oenology of Tea at Cefor
High School Humanité générale, High School Humanité générale at College St Remacle
Bachelor's degree Photography, Bachelor's degree Photography at College Marsan
Bachelor Ecrivain multimedia, Bachelor Ecrivain multimedia at HEPL - Haute Ecole de la Province de Liège
Contributions:1 release, 60 commits, 19 pushes in 1 month
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