Summary
Alfred Lua is a Singapore-based founder and product marketer with 11 years of experience building and launching SaaS and AI media tools for marketers and small businesses. He co-founded Pebblely to turn mundane product photos into polished marketing assets and is currently working on Booplet, continuing a pattern of lightweight, creator-focused products. Previously he led growth and product marketing at Buffer and ReferralCandy, combining data-informed experiments with storytelling to grow MRR and user engagement. His background spans founding multiple startups, running events and community programs, and even military service as a Tactical Control Officer, which honed his operational discipline. Comfortable at the intersection of product, growth, and design, he brings hands-on startup execution and a knack for turning technical capabilities into market-ready features.
11 years of coding experience
4 years of employment as a software developer
Front-End Web Development Nanodegree Computer Software Engineering, Front-End Web Development Nanodegree Computer Software Engineering at Udacity
Accounting and Finance, Accounting and Finance at University of Warwick - Warwick Business School
Cambridge GCE 'A' Levels Integrated Programme (High School and Junior College), Cambridge GCE 'A' Levels Integrated Programme (High School and Junior College) at Hwa Chong Institution