Alice Touraine
Co-Fondatrice CRM Strategist & UX UI Designer
Paris, Ile-de-France
Summary
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Senior🎓
Top SchoolAlice Touraine is a CRM strategist, UX/UI designer and co‑founder with 12 years of experience helping DTC e‑commerce brands turn email, SMS and WhatsApp into revenue-generating channels. Based in Paris, she combines hands-on design and product management skills with CRM strategy—building living automation ecosystems, segmentation, editorial calendars and continuous optimization rather than just pretty newsletters. Her background spans founding and scaling early ventures, product design roles and marketing leadership, giving her a rare fluency across acquisition, UX and operational execution. Practical and strategic, she’s known for structuring chaotic martech stacks into predictable growth engines and for treating brand tone and business metrics with equal care.
12 years of coding experience
2 years of employment as a software developer
Master 2 (M2), Program and Projet Management & Business Development, Master 2 (M2), Program and Projet Management & Business Development at SKEMA Business SchoolProgramme grande école, Communication & Marketing, Programme grande école, Communication & Marketing at ISCOMGithub contributions (2)
bohemestudio/bohemestudio4.0
Jan 2015 - Aug 2015
Contributions:3 commits, 2 pushes in 6 months
bohemestudio/iPad-demo
Sep 2013 - Sep 2013
Contributions:1 commit in 1 day
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