Summary
Alicia A is a multidisciplinary consultant blending UX research, product design, and front-end development to deliver human-centered digital experiences across enterprise, nonprofit, and government sectors. With more than a decade translating design into code and nine years of focused UX/product work, she leads end-to-end initiatives from generative research and usability testing to high-fidelity prototypes and Webflow/HTML implementations. Her research-driven approach has influenced strategic decisions at organizations like Xaxis and Johns Hopkins, once helping deprioritize a project that saved $7M. She also integrates emerging AI into design workflows—training and evaluating LLMs, crafting prompts, and using tools like Midjourney and NotebookLM—while emphasizing ethics and human judgment. Based in the United States, she operates as an independent consultant since 2010, pairing strategic thinking with hands-on delivery that spans Django/Python back ends to Tailwind CSS front ends.
9 years of coding experience