Summary
Alicia Avrach is a revenue and enablement leader with 8 years of focused experience scaling GTM organizations from early growth to enterprise at category-defining startups and scaleups. Currently Head of Sales Execution and Excellence at DevRev and an independent GTM consultant, she builds predictable sales motions, onboarding, and enablement that turn product-centric teams into customer-centric cultures. Alicia has repeatedly taken enablement from zero to one—growing teams to hundreds, launching certification and bootcamp programs, and running global Sales Kickoffs that align product, marketing, and sales. She blends technical fluency (product, analytics, automation) with a systems-thinking approach to design repeatable processes and diverse, high-performing teams. Known as a candid, empathetic builder, she surfaces uncomfortable truths to drive transformation and hires leaders who scale impact. Based in Menlo Park, she pairs enterprise GTM rigor with startup velocity to help Series A–C companies move from $10M to $100M ARR.
7 years of coding experience
10 years of employment as a software developer
Bachelor’s Degree Radio Television and Film, Bachelor’s Degree Radio Television and Film at University of Maryland
English, French