Alicia Cressall
Staff Product Designer at Practice Better
North Bay, Ontario, Canada
Summary
🤩
Rockstar🎓
Top SchoolAlicia Cressall is a Staff Product Designer with over a decade of experience crafting growth-focused B2B SaaS experiences that measurably move business metrics—her work at Parabol helped drive a 105% increase in self-serve MRR in under 10 months. She blends hands-on front-end chops (React and UI improvements on the open-source Parabol retrospective app) with user research and cross-functional facilitation, leading distributed teams across 12 countries. Comfortable running experiments across the funnel, she pairs growth design training with practical mentoring experience from Designlab to shape product and people outcomes. Based in North Bay, Ontario, Alicia brings a pragmatic, research-driven approach to designing web products users love while keeping an eye on strategic impact.
10 years of coding experience
6 years of employment as a software developer
JavaScript, JavaScript at HackerYou College of TechnologyGrowth Design, Growth Design at Growth Design SchoolInteraction Design Essentials Certificate Interaction Design, Interaction Design Essentials Certificate Interaction Design at Emily Carr University of Art and DesignGraphic Design Graphic Design, Graphic Design Graphic Design at Canadore College
Github Skills (12)
html10
css10
javascript10
react10
ui-design9
agile7
nodejs7
agile-development7
graphql6
saas6
wordpress-graphql6
wpgraphql6
Programming languages (3)
Github contributions (5)
ParabolInc/parabol
Jul 2021 - Jul 2022
Free online agile retrospective meeting tool
Role in this project:
Front-end Developer
Front-end DeveloperContributions:51 reviews, 9 commits, 11 PRs in 1 year
Contributions summary:Alicia primarily focused on front-end development tasks within the Parabol project. Their contributions include updating and styling UI elements such as meeting cards and the top bar, improving contrast and HTML semantics. They also added focus states for better user experience and enhanced the authentication page by adding copy and updating illustrations for new retro templates. The user demonstrated proficiency in React and related styling techniques.
realtimereactredisstripeagile
acressall/aliciacressall
Feb 2018 - Dec 2019
Portfolio Website
Contributions:43 PRs, 64 pushes, 23 branches in 1 year 9 months
cssjavascriptreactreactjs
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