Alisha Kassam
Web Strategist
Greater Philadelphia United States
Summary
👤
Senior🎓
Top SchoolAlisha Kassam is a web strategist with 11 years of digital and marketing experience and over 7 years focused on web marketing and CMS-driven site strategy. Based in Greater Philadelphia, she has led large-scale migrations and content projects—facilitating thousands of pages in Contentful and migrating dozens of partner sites to WordPress while improving SEO sessions by 57% and maintaining CRO/SEO benchmarks. She blends front-end chops (HTML/CSS and full-stack training from General Assembly) with cross-functional program management, having overseen program databases of 3,500+ entries and 1,000+ redirects to preserve search equity. Known for scaling processes, training teams, and documenting playbooks, she pairs hands-on page builds with MarTech stakeholder alignment to ensure accessibility, compliance, and measurable business impact. Notably, she co-led a three-month migration of a 2,000-page university site that preserved lead generation through 64 prospect forms, highlighting a rare mix of executional speed and operational rigor.
11 years of coding experience
5 years of employment as a software developer
Full Stack Web Development, Full Stack Web Development at General AssemblyUniversity of GeorgiaGithub contributions (5)
alishak82/my_site
Oct 2015 - Oct 2015
Contributions:12 pushes, 1 branch in 3 days
alishak82/baked
Oct 2015 - Nov 2015
Contributions:5 pushes, 1 branch in 2 days
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