Summary
Alison Holland is an experienced UX and Games User Researcher with nine years of delivering mixed-methods research across gaming, e-learning, EdTech and MedTech, now serving as Interim Manager for UX Research at Rovio. She translates qualitative and quantitative evidence into actionable, time-sensitive insights that have driven measurable business outcomes—examples include boosting season pass purchases by 20% and enabling a 10% YoY growth through tech-stability work. Alison combines strategic research leadership (building company-wide research processes and repositories) with hands-on skills in R, text mining and BI dashboarding to shorten analysis cycles and empower cross-functional teams. She also mentors and builds research capability, having led and coached teams of researchers while recruiting senior hires. A former academic researcher in social cognitive neuroscience, she brings an unusual blend of rigorous experimental method and storytelling to make user needs both compelling and operational.
9 years of coding experience
12 years of employment as a software developer
Master’s Degree Social Cognitive & Affective Neuroscience, Master’s Degree Social Cognitive & Affective Neuroscience at Freie Universität Berlin
3 A-Levels Human Biology Chemistry Geography, 3 A-Levels Human Biology Chemistry Geography at Hyde Clarendon 6th Form College
School of Mind and Brain Psychology, School of Mind and Brain Psychology at Humboldt-Universität zu Berlin
Bachelor’s Degree Psychology and Philosophy, Bachelor’s Degree Psychology and Philosophy at Lancaster University
10 GCSE's 10 Grades A* - C achieved, 10 GCSE's 10 Grades A* - C achieved at Longdendale High School
English, German, Swedish