Summary
Alison Whipple is a senior account director and seasoned marketing leader with eight years of focused experience in digital and brand strategy, currently leading client relationships and integrated campaigns at PSL Group from Asheville. She combines creative strategy with meticulous process orientation—having managed multi-million dollar promotional budgets, global communications programs, and cross-functional teams across healthcare, life sciences, and consumer brands. Alison’s strengths span SEM/SEO, social and email nurture programs, web and ecommerce initiatives, and measurement-driven optimization that consistently drive awareness and ROI. A practiced change manager and organizer, she’s notable for translating complex product and regulatory needs into clear, high-impact marketing plans and operational SOPs. Her background in psychology and dance adds an uncommon mix of audience insight and creative discipline to how she shapes brand experiences.
8 years of coding experience
4 years of employment as a software developer
Study Abroad, Dance, Study Abroad, Dance at Middlesex University
BA, Psychology, Minor in Dance, BA, Psychology, Minor in Dance at University of New Hampshire