Allen Tsang
Director Of Data And Analytics
Hong Kong Island, Hong Kong, China
Summary
👤
Senior🎓
Top SchoolAllen Tsang is a Director of Data and Analytics based in Hong Kong with 11 years of experience blending AdTech, MarTech and retail/banking marketing analytics into pragmatic technical solutions. He leads technical strategy and delivery at Merkle, with deep hands-on skills across Python, SQL/BigQuery, cloud (GCP/Vertex AI), tag management and major marketing platforms like Adobe AEP, SFMC and DV360. His background ranges from programmatic trading and algorithmic optimization to enterprise CDP and journey orchestration, enabling measurement-driven marketing and media mix modeling at scale. Known for bridging consulting and engineering, he translates complex vendor ecosystems into auditable, production-ready pipelines and dashboards (Tableau/Looker/Power BI). A math and statistics graduate who also passed CFA Level I, he brings quantitative rigor and commercial instincts—illustrated by earlier success building an arbitrage trading platform and driving measurable ROI in programmatic operations.
11 years of coding experience
5 years of employment as a software developer
Honors Bachelor of Science, Mathematics and Statistics, Honors Bachelor of Science, Mathematics and Statistics at University of TorontoPassed Level I of the CFA Program in 2012, Passed Level I of the CFA Program in 2012 at CFA level 2 Candidates
English, Chinese
Github Skills (9)
hero4
unity3d4
csharp3
networking3
game-development3
agility2
react2
game-engine2
linux2
Programming languages (1)
Github contributions (5)
SpecialCharacters/stock-ticker
Feb 2016 - Apr 2016
Contributions:65 PRs, 48 pushes, 4 branches in 2 months
MattNahirny/ShapeHero
May 2015 - May 2015
Contributions:1 PR, 132 pushes, 4 branches in 17 days
brainreactgamementalagility
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.