Allie Deford is a Senior User Researcher with 12 years of experience translating human insight into product strategy at Expedia Group, where she’s risen from researcher to senior manager and back to a senior research role. She specializes in end-to-end qualitative methods—usability testing, interviews, accessibility studies and benchmarking—to create actionable recommendations that balance user needs, business goals, and technical feasibility. A trained human-centered designer (MS, HCDE) with a computer science background, she blends technical empathy and research rigor to bridge design, engineering, and product teams. She also teaches aspiring UX researchers and has built tooling and documentation systems to scale research practices across teams. Known for asking the hard questions and serving as a pragmatic voice of reason, she thrives on exploring overlooked paths to deliver executable ideas.
11 years of coding experience
12 years of employment as a software developer
Master of Science (MS) Human Centered Design and Engineering, Master of Science (MS) Human Centered Design and Engineering at University of Washington
Bachelor of Science (BS) Computer Science, Bachelor of Science (BS) Computer Science at University of Evansville
Contributions:41 pushes, 9 branches, 4 comments in 6 months
reacthealthproviderslgbtqiacare
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.
Request Free Trial
Allie Deford - Senior User Researcher at Expedia Group