Summary
Alon Rousso-Katz is a seasoned software leader with 11+ years of experience building product and engineering organizations, currently serving as GM and Head of Wix Promote in Israel. He leads cross-functional teams that deliver marketing technologies—SEO, email, social, and integrations—that directly grow millions of small businesses on the Wix platform. Previously a hands-on R&D executive and co-founder, Alon’s background spans client- and server-side development, 3D engines, and technical leadership roles dating back to the late 1990s. He combines product sensibility with deep engineering instincts, often stepping into technical problems himself while scaling teams and processes. Known for taking on technically diverse domains, he’s as comfortable shipping frontend features as architecting backend services that operate at scale. Colleagues describe him as a pragmatic builder who pairs curiosity about new technologies with a relentless focus on customer impact.
11 years of coding experience
12 years of employment as a software developer