Alpha Kwong is a Category and Shopper Insights Manager with eight years of experience turning market data into strategic commercial wins for leading CPG brands like Nestlé, Colgate-Palmolive and Mars. Blending a commerce background with full‑stack coding training, he pairs analytical rigor and storytelling to influence retailer decisions, salvage inventory, and protect millions in sales. Known for optimizing processes and mentoring analysts, he has a track record of improving efficiencies (e.g., 67% faster scorecard updates) and delivering high-impact playbooks and planograms that boost shelf presence and launch success. A customer-first problem solver who ships practical solutions, Alpha also balances hands-on community work and service roles—evidence of a collaborator who thrives both in cross-functional teams and independent execution.
8 years of coding experience
3 years of employment as a software developer
U of T SCS - Full-Stack Coding Bootcamp, U of T SCS - Full-Stack Coding Bootcamp at University of Toronto
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Alpha Kwong - Category And Shopper Insights Manager