Alvaro Herrero is an analyst with 12 years of professional experience based in Madrid, combining a BBA in Business Administration and Data Analytics from IE University with hands-on CRM and analytics delivery. He has built and managed a company-wide CRM from scratch at JR Trading and led auction performance optimization projects at Ritchie Bros using data-driven insights to improve operations. Now at SDG Group España, he bridges business strategy and analytics, translating complex requirements into practical tools and workflows. Comfortable working across functions and countries, he pairs commercial intuition with technical rigor—an uncommon blend that helps turn customer and auction data into measurable business outcomes.
12 years of coding experience
Student International Business, Student International Business at Caxton College
Bachelor of Business Administration - BBA Business administration and Data Analytics, Bachelor of Business Administration - BBA Business administration and Data Analytics at IE Business School
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