Álvaro Oliveira
Founder at Upscale Studio | Agência de Marketing Digital para PMEs em Portugal
Portugal
Summary
👤
Senior🎓
Top SchoolÁlvaro Oliveira is a growth-focused founder and marketer with nine years of experience building data-driven acquisition strategies and optimizing full-funnel performance for SaaS, e-commerce and SMEs. He founded Upscale Studio after leading growth marketing at Nezasa, where he ran cross-channel paid campaigns, HubSpot automation and lead-scoring systems to reduce CAC and improve pipeline efficiency. His hands-on background spans PPC, email automation, analytics and e-commerce platforms (WordPress/Shopify), complemented by a Master’s in Services Management from Católica Porto Business School. As a native Android developer by training, he brings technical fluency to marketing analytics and CRM integrations—helping bridge product, data and acquisition teams. He has also led a national think tank (Instituto Mises Portugal), demonstrating leadership beyond marketing and a knack for strategic communications. Based in Portugal, Álvaro combines entrepreneurial drive with measurable growth outcomes and a preference for experimentation and A/B testing.
9 years of coding experience
8 years of employment as a software developer
Master’s Degree, Services Management, Master’s Degree, Services Management at Católica Porto Business School
English, German, Spanish, Portuguese, French
Github Skills (53)
mermaid10
plantuml10
pdf10
android10
converter9
table-of-contents9
markdown9
vscode-extension9
vscode9
mozilla9
laravel7
php7
protect7
visual-studio6
distro6
Programming languages (9)
Github contributions (5)
hovren/pdflock
Apr 2020 - Nov 2024
Small Python utility to password protect a PDF file
Contributions:2 PRs in 4 years 7 months
protectpythonpdfpython-utilitypassword
alvaroliveira20/bash-it
Jul 2019 - Dec 2020
A community Bash framework.
Contributions:2 PRs, 2 pushes in 1 year 4 months
azerothcoremod-managerbash-frameworkbashtricks
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