Summary
Alyx Baldwin is a product-focused engineering leader and founder with 14 years of experience building web-scale systems, AI pipelines, and creator-facing products; she currently serves as Co-Founder, CEO & CTO of Noveltree, a digital book marketplace. She blends design and systems thinking—grounded by an M.A. in Design and Technology—with hands-on expertise in Typescript/Node, GraphQL, PostgreSQL, React, Kubernetes on AWS, and ML-driven architectures. Her background spans founding high-growth consumer and ML startups (including a 1.5M MAU bot product) through to driving multi-million-dollar government AI contracts and engineering teams. Known for connecting design, data, and community, she has a track record of shipping novel infrastructure like a Neo4j ORM and resilient job-execution systems while mentoring distributed teams. Based in Old Toronto, she pairs creative storytelling roots (animation and interactive art direction) with pragmatic technical leadership, often turning ambiguous problems into product and engineering roadmaps.
14 years of coding experience
11 years of employment as a software developer
Bachelor of Arts - BA Fine Arts Design Film, Bachelor of Arts - BA Fine Arts Design Film at University of Southern California
Masters Design and Technology, Masters Design and Technology at Parsons School of Design - The New School