Summary
Amanda Doughty is an executive business strategist with 14 years of hands-on experience and over 20 years of leadership impact in data-driven transformation, currently shaping product and growth strategy at Rocket Homes. She blends deep market analytics, digital experience optimization, and BI leadership—moving from BI engineer to Executive Business Strategist within the same company—to align data, product, and commercial teams. Known for building high-performing analytics functions, she translates complex data into actionable business decisions that drive revenue and customer engagement. Based in the Detroit metro area, she pairs a pragmatic, operational mindset with a strategic lens on digital innovation. A less obvious strength is her track record of internal mobility and role evolution, signaling strong stakeholder trust and an ability to scale solutions across organizations.
14 years of coding experience
14 years of employment as a software developer