Summary
Amber Lee is a founder and operator with 19+ years of experience building and scaling creative and consumer businesses, currently leading Visual Country as CEO and launching regulated brand PYNNS GREEN. She grew Visual Country into a $16M+ global production studio serving 450+ brands, directing multi-market production systems, vendor strategy, and high-pressure execution with hundreds of crew and talent. Amber also produced original children’s IP (Benny’s Mini World), managing a $1.25M+ budget and achieving millions of views while pitching to platforms like Disney and BBC. Her background includes launching same-day operations for eBay Now across NYC and Chicago and supporting a ~$65M M&A integration, reflecting operational rigor in rapid-growth environments. Trained in business and film across Ivey, Erasmus, and Concordia, she blends creative production sensibilities with disciplined business strategy. Colleagues describe her as a pragmatic growth leader who turns production complexity into repeatable systems that scale.
11 years of coding experience
6 years of employment as a software developer
HBA, Business Admin, HBA, Business Admin at Ivey Business School at Western University
MScBA, Business Admin, MScBA, Business Admin at Rotterdam School of Management, Erasmus University
BA, Finance, BA, Finance at Western University
Film Production, Film Production at Concordia University