Summary
Amisha Verma is a product marketing leader with 5 years of experience building revenue-focused B2B SaaS and AI-driven GTM programs across US, EMEA and APAC. Currently Director of Product Marketing at Nielsen, she’s driven multi-region adoption for flagship ad and streaming products by translating technical capabilities into customer-first, value-based narratives and high-impact sales enablement. She has a proven track record of improving sales velocity and win rates through targeted messaging, buyer personas, and creative content formats like product explainer videos. Earlier roles span hands-on growth work—A/B testing and Webflow site optimization that lifted landing page conversions from 9% to 23%—to founding a research-focused startup serving international clients. Comfortable at the intersection of product, sales and customer success, she builds scalable processes and mentors teams for consistent GTM execution. Her background in research and finance gives her an uncommon strength in turning data and competitive insights into persuasive commercial stories.
5 years of coding experience
8 years of employment as a software developer
Executive Program in Product & Brand Management, Executive Program in Product & Brand Management at Indian Institute of Management Rohtak
Master of Business Administration (M.B.A.) Finance and Financial Management Services, Master of Business Administration (M.B.A.) Finance and Financial Management Services at Indian Institute of Planning and Management
Bachelor's Degree Business/Commerce, Bachelor's Degree Business/Commerce at R. D. National College
English, Hindi, French