Amy Chiu
Sr. Adoption Marketing Manager, Adobe Marketo Engage
San Francisco, California, United States
Summary
👤
Senior🎓
Top SchoolAmy Chiu is a hybrid product marketing and adoption leader with 13 years of experience building go-to-market strategy, user research, and retention programs across media and tech in APAC and the U.S. Currently driving adoption and retention for Marketo Engage at Adobe, she blends qualitative Voice-of-Customer research with quantitative analytics to turn consumer insights into product features and growth campaigns. Her background launching TV dramas and immersive VR broadcasts in Taiwan gives her a rare edge in storytelling, multimedia production, and experiential marketing alongside technical tools like Looker, Google Analytics, and Salesforce. Amy has a proven track record scaling campaign revenue and engagement—helping clients exceed targets by double digits—and she’s fluent in cross-cultural product positioning informed by work across Los Angeles and San Francisco. A USC Communication Management alum, she’s passionate about designing product experiences that communities love and often consults on early-stage product launches.
13 years of coding experience
4 years of employment as a software developer
Master of Communication Management,, Master of Communication Management, at University of Southern CaliforniaBachelor of Arts (B.A.), Broadcasting / Advertising Planning, Bachelor of Arts (B.A.), Broadcasting / Advertising Planning at National Chengchi UniversityMarketing Management, Social Psychology, Marketing Management, Social Psychology at University of California, Berkeley
西班牙文, Chinese, English, Mandarin, Japanese
Github Skills (3)
web-components8
design-patterns8
javascript8
Programming languages (1)
Github contributions (2)
adobe/coral-spectrum
Oct 2012 - Dec 2013
A JavaScript library of Web Components following Spectrum design patterns.
Contributions:59 commits in 1 year 2 months
design-patternsjavascriptweb-components
amycasillas/tool-use-chart
Apr 2026 - Apr 2026
Contributions:1 branch in 1 day
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