Amy Goodchild
Senior UX Designer, User Researcher, Strategist
London, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolAmy Goodchild is a Senior UX Designer, researcher and strategist based in London with over a decade of hands-on experience shaping product direction across finance, healthcare, travel and insurance. She combines creative craft and front-end technical skills—building interactive prototypes in Figma, Axure and with HTML/CSS/JS—to rapidly validate ideas in ambiguous, early-stage problem spaces. A frequent contractor and consultant, Amy is valued for ramping up quickly within teams and delivering research-led design that clients repeatedly re-engage her for. Her work spans high-impact projects from AI-powered maritime SaaS to genomics-informed health platforms and gamified wellbeing apps, demonstrating an ability to translate complex data into usable, empathic experiences. Trained in architecture and UX, she brings a systems-thinking approach to journey mapping and product strategy that surfaces non-obvious user motivations and emotional touchpoints.
10 years of coding experience
5 years of employment as a software developer
User Experience Design, User Experience Design at General Assembly2:1 Photography and Digital Imaging, 2:1 Photography and Digital Imaging at University of SunderlandMaster of Architecture - MArch Design for Performance and Interaction, Master of Architecture - MArch Design for Performance and Interaction at The Bartlett School of Architecture, UCL
Github Skills (20)
twitter8
javascript7
p5js7
html6
generative6
artwork6
canvas5
tezos4
api4
react4
python3
openvr3
kinect3
browser3
nasa-api3
Programming languages (4)
Github contributions (5)
amygoodchild/gen-art-resources
Sep 2021 - Dec 2021
Contributions:12 commits, 11 pushes, 1 branch in 3 months
amygoodchild/LED_shirt
Feb 2020 - Oct 2022
Contributions:7 pushes, 1 branch in 2 years 7 months
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.