Amy Hupe
Lead Design System Consultant at Frankly Design Ltd
London, England, United Kingdom
Summary
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Rockstar🎓
Top SchoolAmy Hupe is a Lead Design System Consultant and founder of Frankly Design Ltd with nine years’ experience crafting ethical, inclusive design systems and content for public and private sector organisations. She combines hands-on content design with systems leadership across clients like BBC, GDS, Springer Nature and Back Market, helping teams turn complex service problems into straightforward, user-centred experiences. Known for a collaborative, diplomatic style, she excels at bringing out the best in cross-disciplinary teams while embedding accessibility and clarity into component libraries and content patterns. Amy’s background in journalism and research-driven roles at Which? and GDS gives her a rare knack for translating policy and technical constraints into human-friendly language and design. Based in London, she runs a consultancy network that scales expertise through partnerships and freelance collaborations.
9 years of coding experience
5 years of employment as a software developer
Bachelor's degree, History and politics, Bachelor's degree, History and politics at University of HertfordshireBachelor's degree, Contemporary History, Bachelor's degree, Contemporary History at University of Leicester
French
Github Skills (27)
styles10
knockoutjs10
mhealth10
prototyping10
react10
javascript9
user-interface9
prototypes9
frontend9
pattern-lab8
container8
external7
deprecated6
backlog6
requirejs6
Programming languages (6)
Github contributions (5)
amyhupe/govuk-design-system
Feb 2018 - Aug 2024
[!! PRIVATE BETA !!] This repository relies on GOV.UK Frontend packages which are currently private whilst we test with our private beta partners. You will not be able to install or run this.
Contributions:1 PR, 3 pushes, 1 branch in 6 years 7 months
govgovukablefrontend
amyhupe/amyhupe.co.uk
Feb 2019 - Dec 2022
Contributions:2 reviews, 216 commits, 19 PRs in 3 years 10 months
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