Summary
Amy Kniss is a Director-level growth marketing and ecommerce consultant with 11 years of experience driving full-funnel performance for DTC brands, including Lancer Skincare, HOKA, Zappos, and Amazon. She combines paid media, retention, CRM, affiliate, and AI-powered lifecycle strategy to deliver measurable outcomes—examples include a 137% increase in AOV, 21.6% subscription lift, and 86 million impressions in six months. An early adopter of AI for ecommerce, she builds custom LLM-driven automations (Claude, Gemini, custom agents, n8n) to scale personalization and operations without adding headcount. Amy runs DigitalKniss, advising 7–8 figure brands and also steps in as an interim growth lead to execute migrations, CRO, and retention rebuilds end-to-end. She pairs hands-on implementation experience with director-level cross-functional leadership, often shipping the very systems she recommends. Based in Santa Monica, she is selectively open to senior remote roles at DTC, beauty, wellness, or AI-native companies.
10 years of coding experience
4 years of employment as a software developer
BA Politics Journalism, BA Politics Journalism at University of Redlands
Master of Arts (M.A.) Political Science and Government, Master of Arts (M.A.) Political Science and Government at University of Virginia
Spanish