Summary
An Bui is a founder and marketing leader with 12+ years driving e‑commerce and retail media growth across Vietnam and SEA, recently scaling a new practice to ~200% YoY and consistently delivering ROAS 30–40% above targets. He blends P&L ownership, platform partnerships (Shopee, Lazada, TikTok, Google, Meta) and a data‑first experimentation culture to win premium marketplace packages and lift brands into top category rankings during mega‑sales. At TikTok he built an insights→playbook engine that increased advertiser engagement by 20% and ran integrated programs that boosted user engagement +25% and ad impressions +15%. He hires and coaches cross‑functional teams, codifies operating rhythms and dashboards, and turns research into actionable sales plays. Now building StayOS to simplify ops for 30,000+ small accommodations, he pairs big‑scale marketplace expertise with product empathy for underserved SMBs.
4 years of coding experience
1 year of employment as a software developer
Bachelor of Arts (B.A.), International Finance, Bachelor of Arts (B.A.), International Finance at Foreign Trade University
FIA/CAT, Accounting and Finance, FIA/CAT, Accounting and Finance at Smarttrain Educational Center
Vietnamese, English