Summary
Ana Aires is a product visionary and computer engineer with 15 years of experience building user-centric digital products and leading digital transformation across media, finance and public-sector organizations. With a Master’s in Artificial Intelligence, she combines technical depth—ranging from mission simulation software for the European Space Agency to scalable platforms for Doutor Finanças—with a strong product sensibility that turns business goals into measurable engagement and growth. She led Doutor Finanças’ digital platform to over 1.5 million monthly sessions by blending advanced algorithms, UX improvements and marketing innovation. As founder and COO of WidgiLabs she delivered high-performance, secure sites for clients like Observador, ECO, UNICEF and Forbes Portugal, often driving organizational change alongside technology adoption. Now at Critical TechWorks, she focuses on shaping product vision and aligning cross-functional teams to deliver impactful solutions. Colleagues describe her work as operating at the intersection of data, empathy and pragmatic engineering—translating complex requirements into elegant, scalable products.
15 years of coding experience
16 years of employment as a software developer
Masters in Computer Science AI, Masters in Computer Science AI at University of Évora