Ana Iglesias
Marketing Automation Consultant
Berlin, Germany
Summary
👤
Senior🎓
Top SchoolAna Iglesias is a marketing automation consultant with 11 years of experience specializing in Salesforce Marketing Cloud and Service Cloud, driving multi-channel CRM strategies across email, SMS, WhatsApp and push. She has led global implementations and product ownership for enterprise clients like L’Oréal LATAM and Zoetis, delivering 50+ automated journeys that improved conversion and engagement while standardizing processes across markets. Combining a BBA with an MBA and early leadership experience in the Junior Enterprise movement, she blends business strategy, data-driven optimization and hands-on technical skills (SQL, HTML, AMPscript) to translate complex requirements into scalable campaigns. Comfortable in international environments across Europe, the U.S. and Brazil and a dual Brazilian–Portuguese citizen, she excels at stakeholder management and cross-cultural communication to align marketing, product and engineering teams. An avid self-starter, she pairs agile product ownership with practical execution, from A/B test design to training global teams.
11 years of coding experience
Master of Business Administration - MBA, Hotel/Motel Administration/Management, Master of Business Administration - MBA, Hotel/Motel Administration/Management at Universidade Federal FluminenseBachelor of Business Administration - BBA, Business Administration and Management, General, Bachelor of Business Administration - BBA, Business Administration and Management, General at Federal University of Rio de JaneiroEnglish, English Language, English, English Language at Emerald Cultural Institute
English, Portuguese, Spanish
Github Skills (5)
testing5
algorithm5
prolog5
dotnet4
database4
Programming languages (2)
Github contributions (5)
rengenesio/8-puzzle
Oct 2014 - May 2022
Prolog 8-puzzle solver (using A* search algorithm)
Contributions:7 commits, 1 PR, 1 push in 7 years 8 months
prolog
rengenesio/HuffmanMapReduce
Jan 2015 - Mar 2015
Contributions:103 pushes in 1 month
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