Summary
Ana Zaldua is a Digital Product and Service Designer with 13 years’ experience crafting UX, information architecture, and interaction design for complex environments and critical infrastructures. As co-founder of La Personnalité since 2008, she leads end-to-end projects from concept to development, emphasizing principled, care-driven design that gives products distinct personality. She blends structured research and prototyping with hands-on execution, turning ambiguous requirements into clear, usable solutions. Based in San Sebastián, she pairs a studio mindset with storytelling—writing short fiction in her spare time—which informs her empathetic, narrative-led approach to product design.
14 years of coding experience