Anastasiia Butko is a Head of Retention Marketing and versatile digital marketer with 7+ years of experience blending SMM, UX/UI design, and graphic design to drive audience engagement and revenue. She has led marketing departments and retention strategies across diverse sectors—from parks and wellness to education and e-commerce—managing content, CRM setups, email campaigns, and Tilda-built sites. Fluent in practical product design, she brings hands-on skills in Figma and front-end work, including React/TypeScript UI contributions to an open-source Rust-backed code search project. Her background as a long-time event organizer and dance director gives her unusual strength in live campaign production, community building, and logistics under pressure. Based in Ukraine, she works with international clients and continuously upskills in targeted ads and SMM, pairing creative visual craft with data-driven retention tactics.
7 years of coding experience
16 years of employment as a software developer
Професія SMM-спеціаліст, Професія SMM-спеціаліст at Genius space
UX/UI design, UX/UI design at Design Kitchen
Національний технічний університет "Харківський політехнічний інститут"
Facebook ads, Facebook ads at Курс з маркетингу та таргетованої реклами
Social media marketing, Social media marketing at Продающий SMM
bloop is a fast code search engine written in Rust.
Role in this project:
Front-end Developer
Contributions:24 releases, 104 reviews, 147 commits in 3 months
Contributions summary:Anastasiia primarily contributed to the front-end development of the project. Their commits focused on UI enhancements, including fixes for error sounds, improvements to the repository file overview, and the rendering of markdown in readmes. They also worked on adding features such as a back button and improving email validation. The user implemented and refined components with React and Typescript.
Contributions:27 PRs, 31 pushes, 17 branches in 1 year 7 months
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Anastasiia Butko - Head Of Retention Marketing at Сrazy Days Camp