André Baaij is a Head of Data with 12 years of experience blending software engineering discipline and data platform leadership, currently driving Babylist’s data strategy from Ontario, Canada. He progressed rapidly through engineering and management roles—shipping automated dbt deployments, Airflow orchestration, and production ML proofs-of-concept that tightened sales and ad performance. Comfortable across the modern data stack, André brings both hands-on development depth and program-level ownership, having rebuilt legacy pipelines and instituted observability and quality controls. His background spans founding a probabilistic planning startup to BI and regulator-reporting projects in finance, showing an appetite for applied analytics and robust engineering. Colleagues know him for turning messy data ecosystems into repeatable, instrumented workflows while keeping business impact front and center. He’s as likely to prototype an F# Monte Carlo model as he is to lead cross-functional teams to operationalize it.
12 years of coding experience
11 years of employment as a software developer
HAVO, Engels, Duits, Economie, Wiskunde, Natuurkunde, Scheikunde, HAVO, Engels, Duits, Economie, Wiskunde, Natuurkunde, Scheikunde at Driestar College
Bachelor of Sience, Business & IT Management, Bachelor of Sience, Business & IT Management at De Haagse Hogeschool / The Hague University of Applied Sciences
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