Summary
André De Freitas is a seasoned engineering leader and entrepreneur based in São Paulo with over two decades of hands-on web development experience and 14 years of formal industry practice. As Head of Engineering at Etiqueta Única he led a full platform transformation, drove M&A due diligence with Grupo Iguatemi, and prioritized pragmatic architectures that reduced complexity without interrupting revenue. He combines product-facing responsibility—shaping vision and roadmaps—with deep technical judgment on cloud infrastructure, delivery pipelines and cost-control. A longtime front-end expert ("developing for web since Internet Explorer 5"), he’s comfortable shifting between hands-on implementation and high-stakes decision-making. Co-founder of EVOCH and earlier startups, he brings entrepreneurial discipline to scaling teams and systems. His profile reveals a practical mindset: favoring predictable delivery and maintainability over unnecessary technical sophistication.
14 years of coding experience
22 years of employment as a software developer
Fédération Internationale de l'Art Photographique
Technical High School, Computer technician, Technical High School, Computer technician at Colégio Objetivo
Associate's degree, Web Development, Associate's degree, Web Development at IBTA
Portuguese, English