Summary
André De Waard is a Head of UI Development with 11 years of experience leading frontend teams and product delivery from Amsterdam. He co-leads Eli5’s Lean Digital practice, marrying solution validation, product design, development and integrations to help corporates and startups ship pragmatic digital products. Known for translating complex problems into simple, usable interfaces, he balances hands-on frontend craftsmanship with operating a startup lab that incubates new ventures. At The Builder Studios and Eli5 he focuses on clear communication and avoids buzzwords, ensuring stakeholders understand the why as well as the how. His background spans early systems and helpdesk roles through to senior frontend leadership, giving him a practical, end-to-end perspective on product engineering. Colleagues describe him as a technical lead who prefers solving real user problems over chasing trends.
11 years of coding experience
3 years of employment as a software developer
MBO, Application development & Media design, 4, MBO, Application development & Media design, 4 at Horizon College Hoorn
MBO, Medewerker/Beheer ICT, 3, MBO, Medewerker/Beheer ICT, 3 at Horizon College
Dutch, English