André Rocha
Martech Specialist - AI, Experimentation, And Analytics
São Paulo, Brazil
Summary
👤
Senior🎓
Top SchoolAndré Rocha is a Martech specialist and former front-end software engineer with eight years of experience building analytics-driven growth systems in São Paulo. He combines hands-on engineering (React/Next.js) and CDP integrations (Twilio Segment, Amplitude, Braze) with leadership in marketing analytics, experimentation and attribution to scale acquisition, retention and monetization efforts. At Conta Azul and G4 Educação he led governance, automated data pipelines and A/B testing programs that reduced manual effort and improved measurement fidelity across multi-touch user journeys. Comfortable bridging product, marketing and engineering, he has a track record of implementing tracking strategies and predictive models that turn behavioral data into actionable campaigns. A detail many overlook: his background in playable ads and SEO gives him a rare blend of creative acquisition experience and rigorous data instrumentation.
8 years of coding experience
5 years of employment as a software developer
Bacharelado em Engenharia , Engenharia de Computação, Bacharelado em Engenharia , Engenharia de Computação at Universidade Federal de Itajubá
Portuguese, English
Github Skills (2)
react9
css8
Programming languages (3)
Github contributions (5)
andrerocha22/course-react
Feb 2020 - Feb 2020
Contributions:14 pushes, 1 branch in 9 days
andrerocha22/test-front-gaivota
Mar 2020 - Apr 2020
Contributions:8 pushes in 1 month
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