Summary
Andrea Abney is a Principal User Researcher with 11 years of experience building and scaling UX and consumer insights practices across games, entertainment, and enterprise products. She has led teams from startup to corporate scale—helping grow Scopely’s UX org, founding Valadria’s research and operations, and currently shaping research at Activision—while driving measurable product and business outcomes like an Amazon #1 bestseller. Comfortable with both qualitative and quantitative methods, Andrea combines hands-on research, process design, and people leadership to embed user-centric decision-making across organizations. Her background spans consumer apps to medical devices (and yes, even a castle), reflecting a curiosity for unusual projects and an ability to translate diverse user needs into actionable product strategy.
11 years of coding experience
8 years of employment as a software developer
MS Human-Computer Interaction, MS Human-Computer Interaction at DePaul University
BA Psychology, BA Psychology at Southern Illinois University, Carbondale