Andrea Belloni is a Senior UX/UI Designer with 12 years’ experience blending creative advertising and product design across London and Milan. With an MA in Creative Advertising and a background in communication, she excels at taking projects from ideation to production—across print, digital and large-format campaigns—while leading lean UX processes and CX evaluations. At Office Shoes and Value Partners she has overseen research, prototyping, UI toolkits and validation, pairing marketing intuition with rigorous usability testing. Her freelance work for startups and global brands honed her ability to adapt tone and design for diverse markets, including partnerships with Liverpool FC and Bloomberg. A former physicist-at-heart, she brings an unusual interest in generative art, fractals and self-organization that informs unconventional visual systems and interaction ideas. Colleagues describe her as an outgoing collaborator who steps into leadership when projects demand clear direction and creative strategy.
11 years of coding experience
1 year of employment as a software developer
MA Creative Advertising Advertising, MA Creative Advertising Advertising at Solent University
Comunicazione Media e Pubblicità Comunicazione Media e Pubblicità, Comunicazione Media e Pubblicità Comunicazione Media e Pubblicità at IULM University
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Andrea Belloni - User Experience Designer at Value Partners